I was watching television today when yet another commercial for a two-year technical school comes on with another person’s “real-life account” of how the school changed their lives. Now, I have nothing against two-year technical schools (hell, one of the most successful people I know graduated from one), but these commercials crack me up. In every commercial, the people telling about how much their school changed their lives don’t say anything they love about their career or why they do it. It’s always just the same story of “My life sucked. I went to *3-letter abbreviated school that ends with a “U” or “Tech” so it sounds official*, and now I’m making more money, so it doesn’t suck.
None of them talk about why they like computer-aided drafting, courtroom typing, etc. All of them just talk about why their life doesn’t suck anymore since they’re making money, mixed in with some random facts that have nothing to do with their education.
“My life used to be really difficult. I would cook pop tarts off my car’s radiator, and when my car wouldn’t start, I would eat them cold. I was living in a port-a-potty between 5 p.m. and 4 a.m. when the construction workers weren’t on-site, and would since Kenny Loggins songs in the subway for nickels. Well, one day I was talking to my friend Beth who told me about *Whatever school name*, and I thought I’d check it out. Two years later, I’m a computer-aided drafting…er. Now I have money to rent a modest apartment in a mid-level crime neighborhood. Plus, my dog just turned two, I found four dollars in a pair of (someone else’s) jeans at the laundromat the other day, and it’s not raining today! I couldn’t be happier with my decision to go to *school*!!”
What….the….hell….These people make their lives sound like a low-budget version of “8 Mile” and make their 2-year school sound like some sort of a rehab center for crappy lives. Last I checked, if you want to go to school and you’re going to spend a decent amount of money on it, you should go for something you like. That way, when the school contacts you to make a commercial, they can shoot video of you acting like a professional at work and enjoying your job…not playing fucking drums in a band while your family members dance around, or walking around an amusement park with friends. I didn’t catch the “Drum-playing” or “Lazy-ass walking” degree when I saw the list of 8 disciplines the school offers during their continuous commercials between 11 a.m. and 4 p.m. on weekdays.
So, let’s summarize: if you’re in a commercial for a school whose address includes a “suite number,” show yourself actually working and talking about what you like about your job…not how you’re a recovering suck-addict who is now making a lot more and can afford ice (just like the rich people use to keep their drinks cold!)